{"id":2312,"date":"2025-12-23T11:55:20","date_gmt":"2025-12-23T11:55:20","guid":{"rendered":"https:\/\/eventkit.ch\/?post_type=resource&#038;p=2312"},"modified":"2026-03-23T18:07:50","modified_gmt":"2026-03-23T17:07:50","slug":"offrir-des-avantages-au-public-utilisant-les-transports-public","status":"publish","type":"resource","link":"https:\/\/eventkit.ch\/?resource=offrir-des-avantages-au-public-utilisant-les-transports-public&lang=fr","title":{"rendered":"Offrir des avantages au public utilisant les transports public"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Proposer des avantages aux personnes qui se rendent \u00e0 la manifestation en transports publics est une mani\u00e8re concr\u00e8te de <strong>valoriser les comportements responsables<\/strong> et d\u2019encourager d\u2019autres participantes et participants \u00e0 faire de m\u00eame.<br><br>Ces actions renforcent l\u2019image durable de la manifestation, favorisent une mobilit\u00e9 respectueuse de l\u2019environnement et peuvent \u00eatre soutenues par des <strong>partenaires<\/strong> ou <strong>sponsors<\/strong> locaux.<br><br>Les avantages peuvent prendre la forme de<strong> r\u00e9ductions<\/strong>, <strong>de cadeaux, de concours<\/strong> ou de <strong>billets<\/strong> <strong>combin\u00e9s<\/strong> (entr\u00e9e + transport).<\/p><h2 class=\"wp-block-heading\">Avant la manifestation<\/h2><p class=\"wp-block-paragraph\"><strong>Planification et conception de l\u2019offre\u00a0:<\/strong><\/p><ul class=\"wp-block-list\"><li>Identifier les types d\u2019avantages \u00e0 offrir aux personnes venant en transports publics, par exemple :<ul class=\"wp-block-list\"><li>bon pour une consommation gratuite,<\/li>\n\n<li>rabais sur les articles de merchandising,<\/li>\n\n<li>r\u00e9duction sur les billets d\u2019entr\u00e9e,<\/li>\n\n<li>spectacle ou animation exclusive dans les bus ou navettes desservant la manifestation,<\/li>\n\n<li>acc\u00e8s \u00e0 une zone VIP r\u00e9serv\u00e9e aux d\u00e9tenteurs d\u2019un titre de transport public,<\/li>\n\n<li>concours sp\u00e9ciaux (visite des coulisses, billets VIP, etc.),<\/li>\n\n<li>billet combin\u00e9 (entr\u00e9e + transport).<\/li><\/ul><\/li>\n\n<li>Assurer l\u2019\u00e9quit\u00e9 entre les d\u00e9tenteurs d\u2019un abonnement g\u00e9n\u00e9ral (AG) et les acheteurs de billets combin\u00e9s \u2014 les offres doivent b\u00e9n\u00e9ficier \u00e0 toutes les personnes utilisant <strong>des<\/strong> <strong>transports publics.<\/strong><\/li>\n\n<li>D\u00e9finir les modalit\u00e9s de distribution et de contr\u00f4le : pr\u00e9sentation du billet, de l\u2019abonnement, d\u2019un code QR, etc.<\/li><\/ul><p class=\"wp-block-paragraph\"><strong>Billets combin\u00e9s et partenariats\u00a0:<\/strong><\/p><ul class=\"wp-block-list\"><li>Contacter les entreprises de transports publics r\u00e9gionales pour \u00e9valuer la faisabilit\u00e9 d\u2019un billet combin\u00e9 \u2013 selon les lignes concern\u00e9es, la dur\u00e9e de la manifestation et le nombre de voyageuses et voyageurs estim\u00e9.<\/li>\n\n<li>D\u00e9finir un mod\u00e8le de financement :<\/li>\n\n<li>les transports publics n\u2019accordent en principe ni r\u00e9duction ni gratuit\u00e9,<\/li>\n\n<li>l\u2019organisateur peut prendre en charge tout ou partie des co\u00fbts (avec ou sans soutien de sponsors).<\/li>\n\n<li>D\u00e9terminer la forme de l\u2019offre :<ul class=\"wp-block-list\"><li>r\u00e9duction conjointe sur le trajet et l\u2019entr\u00e9e,<\/li>\n\n<li>gratuit\u00e9 sur certaines lignes le jour de la manifestation,<\/li>\n\n<li>tarif sp\u00e9cial sur une plage horaire donn\u00e9e.<\/li><\/ul><\/li>\n\n<li>Pour les grandes manifestations, contacter les CFF pour \u00e9tudier une offre RailAway (billet combin\u00e9 avec tarif pr\u00e9f\u00e9rentiel).<\/li>\n\n<li>Organiser la vente des billets combin\u00e9s dans les points de vente des transports publics et en ligne, si possible.<\/li>\n\n<li>Communiquer clairement et largement les avantages propos\u00e9s et les conditions d\u2019obtention \u2014 m\u00eame si l\u2019offre est limit\u00e9e dans le temps ou en nombre.<\/li><\/ul><h2 class=\"wp-block-heading\">Pendant la manifestation<\/h2><ul class=\"wp-block-list\"><li>Sonder la perception des offres aupr\u00e8s du public (questionnaires courts, discussions, r\u00e9seaux sociaux).<\/li>\n\n<li>Remercier et valoriser les personnes venues en transports publics lors de la remise de leurs avantages ou cadeaux.<\/li>\n\n<li>Comptabiliser le nombre de b\u00e9n\u00e9fices octroy\u00e9s (cadeaux, r\u00e9ductions, billets combin\u00e9s).<\/li><\/ul><h2 class=\"wp-block-heading\">Apr\u00e8s la manifestation&nbsp;<\/h2><ul class=\"wp-block-list\"><li>\u00c9tablir un bilan quantitatif et qualitatif :<ul class=\"wp-block-list\"><li>nombre de billets combin\u00e9s vendus,<\/li>\n\n<li>nombre de participantes et participants ayant profit\u00e9 d\u2019un avantage,<\/li>\n\n<li>part estim\u00e9e du public venu en transports publics,<\/li>\n\n<li>retours et satisfaction des usag\u00e8res et usagers.<\/li><\/ul><\/li>\n\n<li>\u00c9valuer la valeur ajout\u00e9e de l\u2019action pour la manifestation et le public.<\/li>\n\n<li>Capitaliser les enseignements pour am\u00e9liorer les futures \u00e9ditions.<\/li><\/ul><p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Proposer des avantages aux personnes qui se rendent \u00e0 la manifestation en transports publics est une mani\u00e8re concr\u00e8te de valoriser les comportements responsables et d\u2019encourager d\u2019autres participantes et participants \u00e0 faire de m\u00eame. Ces actions renforcent l\u2019image durable de la manifestation, favorisent une mobilit\u00e9 respectueuse de l\u2019environnement et peuvent \u00eatre soutenues par des partenaires ou [&hellip;]<\/p>\n","protected":false},"featured_media":2535,"parent":0,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","_eventkit_link":"https:\/\/eventkit.ch\/wp-content\/uploads\/2025\/12\/3.7_Offrir_des_avantages_au_public_utilisant_les_transports_EVENTKIT_FINAL.pdf"},"resource_category":[185],"audience":[],"contenttype":[216],"class_list":["post-2312","resource","type-resource","status-publish","format-standard","has-post-thumbnail","hentry","resource_category-circulation-transports","contenttype-fiches-dinformation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Offrir des avantages au public utilisant les transports public - EventKit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eventkit.ch\/?resource=offrir-des-avantages-au-public-utilisant-les-transports-public&lang=fr\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Offrir des avantages au public utilisant les transports public - EventKit\" \/>\n<meta property=\"og:description\" content=\"Proposer des avantages aux personnes qui se rendent \u00e0 la manifestation en transports publics est une mani\u00e8re concr\u00e8te de valoriser les comportements responsables et d\u2019encourager d\u2019autres participantes et participants \u00e0 faire de m\u00eame. 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