{"id":2265,"date":"2025-12-23T11:26:51","date_gmt":"2025-12-23T11:26:51","guid":{"rendered":"https:\/\/eventkit.ch\/?post_type=resource&#038;p=2265"},"modified":"2026-03-23T18:02:01","modified_gmt":"2026-03-23T17:02:01","slug":"inciter-le-public-a-venir-en-transports-publics","status":"publish","type":"resource","link":"https:\/\/eventkit.ch\/?resource=inciter-le-public-a-venir-en-transports-publics&lang=fr","title":{"rendered":"Inciter le public \u00e0 venir en transports publics"},"content":{"rendered":"<p>L\u2019utilisation des transports publics d\u00e9pend avant tout de leur accessibilit\u00e9 : plus les connexions sont simples (arr\u00eats proches du site, horaires denses, correspondances adapt\u00e9es), plus ils seront utilis\u00e9s.<br><br>Des informations claires et pratiques sur les horaires, les itin\u00e9raires et la dur\u00e9e du trajet sont essentielles pour encourager le public \u00e0 opter pour ce mode de transport. Les offres compl\u00e9mentaires doivent \u00eatre planifi\u00e9es en \u00e9troite collaboration avec les entreprises de transport.<br><br>Des r\u00e9ductions tarifaires (par exemple sous forme de billets combin\u00e9s) peuvent \u00eatre n\u00e9goci\u00e9es avec les communaut\u00e9s tarifaires r\u00e9gionales. Les \u00e9ventuelles prestations suppl\u00e9mentaires sont \u00e0 la charge de l\u2019organisateur.<\/p><h2 class=\"wp-block-heading\">Avant la manifestation<\/h2><ul class=\"wp-block-list\"><li>\u00c9valuer les besoins en transports publics sur la base des diff\u00e9rents flux de trafic et des sites concern\u00e9s par la manifestation.<\/li>\n\n<li>Prendre contact suffisamment t\u00f4t avec les entreprises de transports publics r\u00e9gionales pour leur communiquer les principales informations : localisation des sites, horaires, nombre attendu de participantes et participants.<\/li>\n\n<li>V\u00e9rifier la capacit\u00e9 et la fr\u00e9quence des lignes concern\u00e9es.<\/li>\n\n<li>\u00c9valuer avec les entreprises de transport les mesures possibles pour am\u00e9liorer l\u2019offre :<ul class=\"wp-block-list\"><li>augmentation de la fr\u00e9quence des trajets,<\/li>\n\n<li>mise en place de navettes ou d\u2019itin\u00e9raires sp\u00e9ciaux,<\/li>\n\n<li>ajout de courses ou de correspondances,<\/li>\n\n<li>cr\u00e9ation de nouvelles lignes ou arr\u00eats temporaires.<\/li><\/ul><\/li>\n\n<li>Coordonner les horaires de d\u00e9but et de fin de la manifestation avec les horaires des transports publics lorsque cela est possible.<\/li>\n\n<li>Diffuser syst\u00e9matiquement toutes les informations utiles (horaires, dur\u00e9e du trajet, correspondances) sur l\u2019ensemble des supports de communication.<\/li>\n\n<li>Int\u00e9grer sur le site Internet de la manifestation l\u2019horaire en ligne des CFF (ou \u00e9quivalent) ainsi que les liens vers les applications mobiles des r\u00e9seaux de transports r\u00e9gionaux.<\/li>\n\n<li>Mettre en avant l\u2019accessibilit\u00e9 du site en transports publics sur tous les supports : site Internet, billets, accr\u00e9ditations, dossards, application mobile, etc.<\/li>\n\n<li>Pr\u00e9voir une signal\u00e9tique claire et visible entre les arr\u00eats les plus proches et le lieu de la manifestation.<\/li>\n\n<li>Envisager un partenariat de communication avec les entreprises de transport (par exemple \u00e9change de visibilit\u00e9 via les logos).<\/li>\n\n<li>Informer le public des inconv\u00e9nients li\u00e9s \u00e0 l\u2019usage de la voiture :<ul class=\"wp-block-list\"><li>nombre limit\u00e9 de places de stationnement,<\/li>\n\n<li>tarifs de parking (\u00e0 pr\u00e9ciser),<\/li>\n\n<li>risques d\u2019encombrement ou de saturation,<\/li>\n\n<li>fermetures temporaires de routes.<\/li><\/ul><\/li><\/ul><h2 class=\"wp-block-heading\">Pendant la manifestation<\/h2><ul class=\"wp-block-list\"><li>Afficher les informations relatives aux transports publics dans les lieux strat\u00e9giques (gare, arr\u00eats, entr\u00e9e du site, points d\u2019information, site Internet).<\/li>\n\n<li>D\u00e9ployer des b\u00e9n\u00e9voles aux endroits cl\u00e9s pour orienter et renseigner le public.<\/li>\n\n<li>Informer sur les horaires de retour et les \u00e9ventuelles adaptations temporaires.<\/li>\n\n<li>Communiquer rapidement en cas de perturbations ou de changements.<\/li>\n\n<li>V\u00e9rifier r\u00e9guli\u00e8rement la signal\u00e9tique et la remettre en \u00e9tat si n\u00e9cessaire (pluie, vent, vandalisme).<\/li>\n\n<li>Maintenir un contact constant avec les entreprises de transport afin d\u2019ajuster l\u2019offre si besoin.<\/li>\n\n<li>Adapter la communication en fonction des retours des participantes et participants, notamment pour les manifestations de plusieurs jours.<\/li><\/ul><h2 class=\"wp-block-heading\">Apr\u00e8s la manifestation&nbsp;<\/h2><ul class=\"wp-block-list\"><li>Effectuer un bilan en collaboration avec les entreprises de transports publics afin d\u2019\u00e9valuer l\u2019efficacit\u00e9 des mesures et d\u2019identifier les pistes d\u2019am\u00e9lioration.<\/li><\/ul><p><\/p>","protected":false},"excerpt":{"rendered":"<p>L\u2019utilisation des transports publics d\u00e9pend avant tout de leur accessibilit\u00e9 : plus les connexions sont simples (arr\u00eats proches du site, horaires denses, correspondances adapt\u00e9es), plus ils seront utilis\u00e9s. Des informations claires et pratiques sur les horaires, les itin\u00e9raires et la dur\u00e9e du trajet sont essentielles pour encourager le public \u00e0 opter pour ce mode de [&hellip;]<\/p>\n","protected":false},"featured_media":2536,"parent":0,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","_eventkit_link":"https:\/\/eventkit.ch\/wp-content\/uploads\/2025\/12\/3.4_Inciter_le_public_a_venir_en_transports_publics_EVENTKIT_FINAL.pdf"},"resource_category":[185],"audience":[],"contenttype":[216],"class_list":["post-2265","resource","type-resource","status-publish","format-standard","has-post-thumbnail","hentry","resource_category-circulation-transports","contenttype-fiches-dinformation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inciter le public \u00e0 venir en transports publics - EventKit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eventkit.ch\/?resource=inciter-le-public-a-venir-en-transports-publics&lang=fr\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inciter le public \u00e0 venir en transports publics - EventKit\" \/>\n<meta property=\"og:description\" content=\"L\u2019utilisation des transports publics d\u00e9pend avant tout de leur accessibilit\u00e9 : plus les connexions sont simples (arr\u00eats proches du site, horaires denses, correspondances adapt\u00e9es), plus ils seront utilis\u00e9s. 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