{"id":2173,"date":"2025-12-22T19:59:39","date_gmt":"2025-12-22T19:59:39","guid":{"rendered":"https:\/\/eventkit.ch\/?post_type=resource&p=2173"},"modified":"2026-03-23T18:18:49","modified_gmt":"2026-03-23T17:18:49","slug":"renoncer-au-sponsoring-de-lindustrie-du-tabac","status":"publish","type":"resource","link":"https:\/\/eventkit.ch\/?resource=renoncer-au-sponsoring-de-lindustrie-du-tabac&lang=fr","title":{"rendered":"Renoncer au sponsoring de l\u2019industrie du tabac\u00a0"},"content":{"rendered":"

L\u2019industrie du tabac soutient r\u00e9guli\u00e8rement des festivals et manifestations culturelles ou sportives. En \u00e9change de ce sponsoring, elle b\u00e9n\u00e9ficie souvent d\u2019une pr\u00e9sence visible sur le site, \u00e0 travers des actions de promotion attractives<\/strong> et des campagnes de marketing cibl\u00e9es<\/strong>. 
 
Ces strat\u00e9gies, particuli\u00e8rement efficaces dans les contextes festifs, influencent les comportements et la perception du tabac, notamment chez les jeunes<\/strong>, un public tr\u00e8s r\u00e9ceptif \u00e0 ce type de communication. 
 
Renoncer \u00e0 tout financement provenant de l\u2019industrie du tabac est un acte fort et responsable<\/strong>. 
S\u2019il exige de trouver de nouvelles sources de financement<\/strong>, il permet aussi de positionner la manifestation comme engag\u00e9e, coh\u00e9rente et respectueuse de son public, en particulier des jeunes g\u00e9n\u00e9rations.<\/strong> 
Cette d\u00e9cision renforce la cr\u00e9dibilit\u00e9 des actions de sant\u00e9 et de durabilit\u00e9 d\u00e9j\u00e0 entreprises par l\u2019organisation. <\/p>

\u00a0<\/p>

Avant la manifestation<\/h2>
  • Sensibiliser le comit\u00e9 d\u2019organisation<\/strong> et obtenir son engagement collectif en faveur d\u2019un financement \u00e9thique.\u00a0<\/li>\n\n
  • Organiser une pr\u00e9sentation ou s\u00e9ance d\u2019information<\/strong> sur les enjeux et les impacts du sponsoring de l\u2019industrie du tabac afin de favoriser une prise de position \u00e9clair\u00e9e.\u00a0<\/li>\n\n
  • Mettre en avant les b\u00e9n\u00e9fices d\u2019image et de coh\u00e9rence<\/strong> pour attirer de nouveaux partenaires ou sponsors partageant les m\u00eames valeurs.\u00a0<\/li>\n\n
  • \u00c9tablir une charte ou une convention<\/strong> pr\u00e9cisant les engagements pris \u2013 notamment l\u2019interdiction de toute publicit\u00e9, communication ou promotion pour les produits du tabac sur l\u2019ensemble du site (espaces ext\u00e9rieurs et int\u00e9rieurs, affiches, logos, mat\u00e9riel promotionnel, offres sp\u00e9ciales, h\u00f4tes et h\u00f4tesses, etc.).\u00a0<\/li><\/ul>

    Pendant la manifestation<\/h2>
    • Communiquer clairement<\/strong> sur le choix du renoncement au sponsoring de l\u2019industrie du tabac, en l\u2019int\u00e9grant dans la communication officielle de l\u2019\u00e9v\u00e9nement.\u00a0<\/li>\n\n
    • Rendre visible l\u2019engagement<\/strong> : publications sur les r\u00e9seaux sociaux, visuels d\u00e9di\u00e9s, sensibilisation des artistes, mention dans la presse et les supports m\u00e9diatiques.\u00a0<\/li>\n\n
    • Mettre en place une action d\u2019information sur place<\/strong>, afin d\u2019expliquer au public la d\u00e9marche et ses objectifs.\u00a0<\/li>\n\n
    • Valoriser les nouveaux sponsors<\/strong> ou partenaires qui ont remplac\u00e9 l\u2019industrie du tabac.\u00a0<\/li><\/ul>

      Apr\u00e8s la manifestation <\/h2>
      • Pr\u00e9senter un bilan transparent<\/strong> des r\u00e9sultats obtenus et des points \u00e0 am\u00e9liorer.\u00a0<\/li>\n\n
      • Capitaliser sur l\u2019exp\u00e9rience<\/strong> pour p\u00e9renniser la d\u00e9marche et encourager d\u2019autres manifestations \u00e0 suivre cet exemple.\u00a0<\/li>\n\n
      • R\u00e9aliser un bilan de la visibilit\u00e9<\/strong> des partenaires et des retomb\u00e9es m\u00e9diatiques<\/strong>, afin de mesurer l\u2019impact positif de cette d\u00e9cision.<\/li><\/ul>","protected":false},"excerpt":{"rendered":"

        L\u2019industrie du tabac soutient r\u00e9guli\u00e8rement des festivals et manifestations culturelles ou sportives. En \u00e9change de ce sponsoring, elle b\u00e9n\u00e9ficie souvent d\u2019une pr\u00e9sence visible sur le site, \u00e0 travers des actions de promotion attractives et des campagnes de marketing cibl\u00e9es.  Ces strat\u00e9gies, particuli\u00e8rement efficaces dans les contextes festifs, influencent les comportements et la perception du tabac, notamment […]<\/p>\n","protected":false},"featured_media":2521,"parent":0,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","_eventkit_link":"https:\/\/eventkit.ch\/wp-content\/uploads\/2025\/12\/7.7_Renoncer-au-sponsoring-du-tabac_EVENTKIT_FINAL.pdf"},"resource_category":[212],"audience":[],"contenttype":[216],"class_list":["post-2173","resource","type-resource","status-publish","format-standard","has-post-thumbnail","hentry","resource_category-sante-prevention","contenttype-fiches-dinformation"],"yoast_head":"\nRenoncer au sponsoring de l\u2019industrie du tabac\u00a0 - EventKit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eventkit.ch\/?resource=renoncer-au-sponsoring-de-lindustrie-du-tabac&lang=fr\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Renoncer au sponsoring de l\u2019industrie du tabac\u00a0 - EventKit\" \/>\n<meta property=\"og:description\" content=\"L\u2019industrie du tabac soutient r\u00e9guli\u00e8rement des festivals et manifestations culturelles ou sportives. 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