{"id":2162,"date":"2025-12-22T19:31:59","date_gmt":"2025-12-22T19:31:59","guid":{"rendered":"https:\/\/eventkit.ch\/?post_type=resource&#038;p=2162"},"modified":"2026-03-23T17:53:34","modified_gmt":"2026-03-23T16:53:34","slug":"choisir-les-articles-de-merchandising-2","status":"publish","type":"resource","link":"https:\/\/eventkit.ch\/?resource=choisir-les-articles-de-merchandising-2&lang=fr","title":{"rendered":"Choisir les articles de merchandising"},"content":{"rendered":"<p>Les articles promotionnels ou de merchandising peuvent constituer une source de revenus importante pour une manifestation.&nbsp;<br>&nbsp;<br>Lorsqu\u2019ils sont choisis selon des crit\u00e8res de durabilit\u00e9, ils permettent de proposer au public des produits utiles et de qualit\u00e9, en coh\u00e9rence avec les valeurs et la vision du comit\u00e9 d\u2019organisation.&nbsp;<\/p><h2 class=\"wp-block-heading\">Avant la manifestation<\/h2><ul class=\"wp-block-list\"><li><strong>D\u00e9finir les messages<\/strong> que les articles de merchandising doivent transmettre.&nbsp;<\/li>\n\n<li><strong>D\u00e9terminer le public cible et la quantit\u00e9<\/strong> : privil\u00e9gier un merchandising cibl\u00e9 et de qualit\u00e9 plut\u00f4t qu\u2019une production de masse \u00e0 faible valeur ajout\u00e9e.&nbsp;<\/li>\n\n<li><strong>Choisir les types d\u2019articles<\/strong> les plus pertinents en lien avec le th\u00e8me et l\u2019esprit de la manifestation.&nbsp;<\/li>\n\n<li>Favoriser les <strong>mat\u00e9riaux et provenances durables<\/strong> :&nbsp;<ul class=\"wp-block-list\"><li>articles durables, sans emballage ni piles,&nbsp;<\/li>\n\n<li>con\u00e7us \u00e0 partir de mat\u00e9riaux naturels ou recycl\u00e9s,&nbsp;<\/li>\n\n<li>produits issus de l\u2019artisanat local ou du commerce \u00e9quitable,&nbsp;<\/li>\n\n<li>produits r\u00e9parables ou facilement recyclables.&nbsp;<\/li><\/ul><\/li>\n\n<li>Pr\u00e9f\u00e9rer des <strong>articles utiles<\/strong> (gourdes, parapluies, sacs, etc.) aux objets d\u00e9coratifs ou aux gadgets \u00e9ph\u00e9m\u00e8res.&nbsp;<\/li>\n\n<li>Pr\u00e9voir la <strong>gestion des \u00e9ventuels<\/strong> stocks restants : don \u00e0 des associations, r\u00e9utilisation lors d\u2019\u00e9ditions futures, etc.&nbsp;<\/li>\n\n<li><strong>Int\u00e9grer des crit\u00e8res de durabilit\u00e9 dans la s\u00e9lection<\/strong> des fournisseurs et des produits : conditions de production, origine et qualit\u00e9 des mati\u00e8res premi\u00e8res, respect des normes sociales et environnementales.&nbsp;<\/li>\n\n<li><strong>Limiter la distribution d\u2019\u00e9chantillons gratuits (sampling)<\/strong> ou la restreindre \u00e0 des articles compatibles avec les principes de durabilit\u00e9.&nbsp;<\/li><\/ul><h2 class=\"wp-block-heading\">Pendant la manifestation<\/h2><ul class=\"wp-block-list\"><li>Organiser la vente et la distribution des articles, en veillant \u00e0 ce que les valeurs de durabilit\u00e9 soient visibles sur place (panneaux d\u2019information, messages sur les stands, conseils d\u2019utilisation durable, etc.).&nbsp;<\/li>\n\n<li>Laisser aux visiteuses et visiteurs le choix de refuser un article promotionnel (ne pas simplement le leur remettre).&nbsp;<\/li><\/ul><h2 class=\"wp-block-heading\">Apr\u00e8s la manifestation&nbsp;<\/h2><ul class=\"wp-block-list\"><li>G\u00e9rer de mani\u00e8re responsable les articles restants : don \u00e0 des associations locales, redistribution \u00e0 des partenaires ou r\u00e9utilisation pour de futures manifestations.&nbsp;<\/li>\n\n<li><\/li><\/ul>","protected":false},"excerpt":{"rendered":"<p>Les articles promotionnels ou de merchandising peuvent constituer une source de revenus importante pour une manifestation.&nbsp;&nbsp;Lorsqu\u2019ils sont choisis selon des crit\u00e8res de durabilit\u00e9, ils permettent de proposer au public des produits utiles et de qualit\u00e9, en coh\u00e9rence avec les valeurs et la vision du comit\u00e9 d\u2019organisation.&nbsp; Avant la manifestation Pendant la manifestation Apr\u00e8s la manifestation&nbsp;<\/p>\n","protected":false},"featured_media":2029,"parent":0,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","_eventkit_link":"https:\/\/eventkit.ch\/wp-content\/uploads\/2025\/12\/2.1_Choisir_les_articles_de_merchandising_EVENTKIT_FINAL-1.pdf"},"resource_category":[214,206],"audience":[],"contenttype":[216],"class_list":["post-2162","resource","type-resource","status-publish","format-standard","has-post-thumbnail","hentry","resource_category-economie","resource_category-materiel-dechets","contenttype-fiches-dinformation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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