{"id":2103,"date":"2025-12-22T11:04:00","date_gmt":"2025-12-22T11:04:00","guid":{"rendered":"https:\/\/eventkit.ch\/?post_type=resource&#038;p=2103"},"modified":"2026-03-23T17:54:15","modified_gmt":"2026-03-23T16:54:15","slug":"choisir-ses-vecteurs-de-communication","status":"publish","type":"resource","link":"https:\/\/eventkit.ch\/?resource=choisir-ses-vecteurs-de-communication&lang=fr","title":{"rendered":"Choisir ses vecteurs de communication"},"content":{"rendered":"<p>Une communication efficace est essentielle \u00e0 la r\u00e9ussite d\u2019une manifestation, mais elle a \u00e9galement un impact environnemental.&nbsp;<br>&nbsp;<br>En choisissant soigneusement les canaux et en les utilisant de mani\u00e8re cibl\u00e9e, il est possible de r\u00e9duire ces impacts tout en conservant la port\u00e9e et l\u2019efficacit\u00e9 du message.&nbsp;<\/p><h2 class=\"wp-block-heading\">Avant la manifestation<\/h2><ul class=\"wp-block-list\"><li>Choisir, selon le <strong>message et le public cible<\/strong>, les moyens de communication les plus adapt\u00e9s (site Internet, m\u00e9dias sociaux, affiches, radio, plateformes de partenaires, etc.).\u00a0<\/li>\n\n<li>Privil\u00e9gier, dans la mesure du possible, les <strong>supports num\u00e9riques<\/strong> (site Internet, e-mails, r\u00e9seaux sociaux, dialogue personnel).\u00a0<\/li>\n\n<li><strong>Garantir l\u2019accessibilit\u00e9<\/strong> des supports de communication : police lisible, contrastes suffisants, compatibilit\u00e9 avec les lecteurs d\u2019\u00e9cran.\u00a0<\/li>\n\n<li>Adopter une communication visuelle inclusive :\u00a0<ul class=\"wp-block-list\"><li>montrer la diversit\u00e9 des personnes (genre, origine, \u00e2ge, morphologie),\u00a0<\/li>\n\n<li>\u00e9viter les repr\u00e9sentations st\u00e9r\u00e9otyp\u00e9es ou sexualis\u00e9es,\u00a0<\/li>\n\n<li>ne pas utiliser l\u2019humour ou la caricature comme justification de st\u00e9r\u00e9otypes.\u00a0<\/li><\/ul><\/li>\n\n<li>En cas d\u2019impression papier :\u00a0<ul class=\"wp-block-list\"><li>planifier les quantit\u00e9s avec pr\u00e9cision, sur la base d\u2019\u00e9ditions pr\u00e9c\u00e9dentes ou de donn\u00e9es communales (p. ex. tout-m\u00e9nage, \u00e9coles),\u00a0<\/li>\n\n<li>optimiser la mise en page : limiter les espaces vides, adapter les marges, privil\u00e9gier les formats standards,\u00a0<\/li>\n\n<li>r\u00e9duire le format et la consommation de papier (format A5 recommand\u00e9),\u00a0<\/li>\n\n<li>choisir un grammage adapt\u00e9 et \u00e9viter les papiers inutilement \u00e9pais,\u00a0<\/li>\n\n<li>imprimer recto verso,\u00a0<\/li>\n\n<li>utiliser du papier recycl\u00e9, non blanchi ou sans chlore,\u00a0<\/li>\n\n<li>\u00e0 d\u00e9faut, privil\u00e9gier du papier issu de for\u00eats g\u00e9r\u00e9es durablement (certification FSC 100%),\u00a0<\/li>\n\n<li>opter pour des papiers labellis\u00e9s, tels que :\u00a0<ul class=\"wp-block-list\"><li>Blauer Engel (papier recycl\u00e9 et contr\u00f4le des produits chimiques),\u00a0<\/li>\n\n<li>FSC 100% Recycled ou au minimum FSC 100% (gestion foresti\u00e8re durable),\u00a0<\/li><\/ul><\/li>\n\n<li>utiliser des encres \u00e0 base d\u2019eau ou d\u2019origine v\u00e9g\u00e9tale (moins polluantes lors du recyclage),\u00a0<\/li>\n\n<li>choisir un imprimeur local, id\u00e9alement certifi\u00e9 Imprim\u2019vert (ou \u00e9quivalent),\u00a0<\/li>\n\n<li>demander un bon \u00e0 tirer avant toute impression.\u00a0<\/li><\/ul><\/li>\n\n<li>Informer les habitantes et habitants et actrices et acteurs locaux de la tenue de la manifestation afin de favoriser la transparence et l\u2019acceptation du projet.\u00a0<\/li><\/ul><h2 class=\"wp-block-heading\">Pendant la manifestation<\/h2><ul class=\"wp-block-list\"><li>Assurer une distribution cibl\u00e9e et efficace des supports imprim\u00e9s.\u00a0<\/li><\/ul><h2 class=\"wp-block-heading\">Apr\u00e8s la manifestation&nbsp;<\/h2><ul class=\"wp-block-list\"><li>Recycler syst\u00e9matiquement les documents imprim\u00e9s non utilis\u00e9s.\u00a0<\/li>\n\n<li>Documenter les volumes exc\u00e9dentaires afin d\u2019ajuster les tirages pour les \u00e9ditions suivantes.\u00a0<\/li>\n\n<li>Analyser l\u2019efficacit\u00e9 des actions de communication (port\u00e9e, ad\u00e9quation entre le canal et le public cible).\u00a0<\/li><\/ul>","protected":false},"excerpt":{"rendered":"<p>Une communication efficace est essentielle \u00e0 la r\u00e9ussite d\u2019une manifestation, mais elle a \u00e9galement un impact environnemental.&nbsp;&nbsp;En choisissant soigneusement les canaux et en les utilisant de mani\u00e8re cibl\u00e9e, il est possible de r\u00e9duire ces impacts tout en conservant la port\u00e9e et l\u2019efficacit\u00e9 du message.&nbsp; Avant la manifestation Pendant la manifestation Apr\u00e8s la manifestation&nbsp;<\/p>\n","protected":false},"featured_media":1756,"parent":0,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","_eventkit_link":"https:\/\/eventkit.ch\/wp-content\/uploads\/2025\/12\/2.2_Choisir_ses_vecteurs_de_communication_EVENTKIT_FINAL-1.pdf"},"resource_category":[187],"audience":[],"contenttype":[216],"class_list":["post-2103","resource","type-resource","status-publish","format-standard","has-post-thumbnail","hentry","resource_category-organisation-communication","contenttype-fiches-dinformation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Choisir ses vecteurs de communication - EventKit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eventkit.ch\/?resource=choisir-ses-vecteurs-de-communication&lang=fr\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Choisir ses vecteurs de communication - EventKit\" \/>\n<meta property=\"og:description\" content=\"Une communication efficace est essentielle \u00e0 la r\u00e9ussite d\u2019une manifestation, mais elle a \u00e9galement un impact environnemental.&nbsp;&nbsp;En choisissant soigneusement les canaux et en les utilisant de mani\u00e8re cibl\u00e9e, il est possible de r\u00e9duire ces impacts tout en conservant la port\u00e9e et l\u2019efficacit\u00e9 du message.&nbsp; Avant la manifestation Pendant la manifestation Apr\u00e8s la manifestation&nbsp;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eventkit.ch\/?resource=choisir-ses-vecteurs-de-communication&amp;lang=fr\" \/>\n<meta property=\"og:site_name\" content=\"EventKit\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-23T16:54:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eventkit.ch\/wp-content\/uploads\/2025\/12\/2150041854-edited.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"3\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/eventkit.ch\\\/?resource=choisir-ses-vecteurs-de-communication&lang=fr\",\"url\":\"https:\\\/\\\/eventkit.ch\\\/?resource=choisir-ses-vecteurs-de-communication&lang=fr\",\"name\":\"Choisir ses vecteurs de communication - EventKit\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/eventkit.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/eventkit.ch\\\/?resource=choisir-ses-vecteurs-de-communication&lang=fr#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/eventkit.ch\\\/?resource=choisir-ses-vecteurs-de-communication&lang=fr#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eventkit.ch\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/2150041854-edited.jpg\",\"datePublished\":\"2025-12-22T11:04:00+00:00\",\"dateModified\":\"2026-03-23T16:54:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/eventkit.ch\\\/?resource=choisir-ses-vecteurs-de-communication&lang=fr#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/eventkit.ch\\\/?resource=choisir-ses-vecteurs-de-communication&lang=fr\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/eventkit.ch\\\/?resource=choisir-ses-vecteurs-de-communication&lang=fr#primaryimage\",\"url\":\"https:\\\/\\\/eventkit.ch\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/2150041854-edited.jpg\",\"contentUrl\":\"https:\\\/\\\/eventkit.ch\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/2150041854-edited.jpg\",\"width\":2000,\"height\":1333},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/eventkit.ch\\\/?resource=choisir-ses-vecteurs-de-communication&lang=fr#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/eventkit.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Merkbl\u00e4tter\",\"item\":\"https:\\\/\\\/eventkit.ch\\\/?post_type=resource&lang=fr\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Choisir ses vecteurs de communication\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/eventkit.ch\\\/#website\",\"url\":\"https:\\\/\\\/eventkit.ch\\\/\",\"name\":\"EventKit\",\"description\":\"Nachhaltigkeit, die wirkt: Dein Event im Check.\",\"publisher\":{\"@id\":\"https:\\\/\\\/eventkit.ch\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/eventkit.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/eventkit.ch\\\/#organization\",\"name\":\"EventKit\",\"url\":\"https:\\\/\\\/eventkit.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/eventkit.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/eventkit.ch\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/android-icon-144x144-1.png\",\"contentUrl\":\"https:\\\/\\\/eventkit.ch\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/android-icon-144x144-1.png\",\"width\":144,\"height\":144,\"caption\":\"EventKit\"},\"image\":{\"@id\":\"https:\\\/\\\/eventkit.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Choisir ses vecteurs de communication - EventKit","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/eventkit.ch\/?resource=choisir-ses-vecteurs-de-communication&lang=fr","og_locale":"de_DE","og_type":"article","og_title":"Choisir ses vecteurs de communication - EventKit","og_description":"Une communication efficace est essentielle \u00e0 la r\u00e9ussite d\u2019une manifestation, mais elle a \u00e9galement un impact environnemental.&nbsp;&nbsp;En choisissant soigneusement les canaux et en les utilisant de mani\u00e8re cibl\u00e9e, il est possible de r\u00e9duire ces impacts tout en conservant la port\u00e9e et l\u2019efficacit\u00e9 du message.&nbsp; Avant la manifestation Pendant la manifestation Apr\u00e8s la manifestation&nbsp;","og_url":"https:\/\/eventkit.ch\/?resource=choisir-ses-vecteurs-de-communication&lang=fr","og_site_name":"EventKit","article_modified_time":"2026-03-23T16:54:15+00:00","og_image":[{"width":2000,"height":1333,"url":"https:\/\/eventkit.ch\/wp-content\/uploads\/2025\/12\/2150041854-edited.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"3\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/eventkit.ch\/?resource=choisir-ses-vecteurs-de-communication&lang=fr","url":"https:\/\/eventkit.ch\/?resource=choisir-ses-vecteurs-de-communication&lang=fr","name":"Choisir ses vecteurs de communication - EventKit","isPartOf":{"@id":"https:\/\/eventkit.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/eventkit.ch\/?resource=choisir-ses-vecteurs-de-communication&lang=fr#primaryimage"},"image":{"@id":"https:\/\/eventkit.ch\/?resource=choisir-ses-vecteurs-de-communication&lang=fr#primaryimage"},"thumbnailUrl":"https:\/\/eventkit.ch\/wp-content\/uploads\/2025\/12\/2150041854-edited.jpg","datePublished":"2025-12-22T11:04:00+00:00","dateModified":"2026-03-23T16:54:15+00:00","breadcrumb":{"@id":"https:\/\/eventkit.ch\/?resource=choisir-ses-vecteurs-de-communication&lang=fr#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/eventkit.ch\/?resource=choisir-ses-vecteurs-de-communication&lang=fr"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/eventkit.ch\/?resource=choisir-ses-vecteurs-de-communication&lang=fr#primaryimage","url":"https:\/\/eventkit.ch\/wp-content\/uploads\/2025\/12\/2150041854-edited.jpg","contentUrl":"https:\/\/eventkit.ch\/wp-content\/uploads\/2025\/12\/2150041854-edited.jpg","width":2000,"height":1333},{"@type":"BreadcrumbList","@id":"https:\/\/eventkit.ch\/?resource=choisir-ses-vecteurs-de-communication&lang=fr#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/eventkit.ch\/"},{"@type":"ListItem","position":2,"name":"Merkbl\u00e4tter","item":"https:\/\/eventkit.ch\/?post_type=resource&lang=fr"},{"@type":"ListItem","position":3,"name":"Choisir ses vecteurs de communication"}]},{"@type":"WebSite","@id":"https:\/\/eventkit.ch\/#website","url":"https:\/\/eventkit.ch\/","name":"EventKit","description":"Nachhaltigkeit, die wirkt: Dein Event im Check.","publisher":{"@id":"https:\/\/eventkit.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/eventkit.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/eventkit.ch\/#organization","name":"EventKit","url":"https:\/\/eventkit.ch\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/eventkit.ch\/#\/schema\/logo\/image\/","url":"https:\/\/eventkit.ch\/wp-content\/uploads\/2025\/11\/android-icon-144x144-1.png","contentUrl":"https:\/\/eventkit.ch\/wp-content\/uploads\/2025\/11\/android-icon-144x144-1.png","width":144,"height":144,"caption":"EventKit"},"image":{"@id":"https:\/\/eventkit.ch\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/eventkit.ch\/index.php?rest_route=\/wp\/v2\/resource\/2103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eventkit.ch\/index.php?rest_route=\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/eventkit.ch\/index.php?rest_route=\/wp\/v2\/types\/resource"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eventkit.ch\/index.php?rest_route=\/wp\/v2\/media\/1756"}],"wp:attachment":[{"href":"https:\/\/eventkit.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2103"}],"wp:term":[{"taxonomy":"resource_category","embeddable":true,"href":"https:\/\/eventkit.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fresource_category&post=2103"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/eventkit.ch\/index.php?rest_route=%2Fwp%2Fv2%2Faudience&post=2103"},{"taxonomy":"contenttype","embeddable":true,"href":"https:\/\/eventkit.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fcontenttype&post=2103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}