{"id":2102,"date":"2025-12-22T10:38:59","date_gmt":"2025-12-22T10:38:59","guid":{"rendered":"https:\/\/eventkit.ch\/?post_type=resource&#038;p=2102"},"modified":"2026-03-23T18:02:52","modified_gmt":"2026-03-23T17:02:52","slug":"integrer-les-sponsors-a-la-demarche-de-durabilite","status":"publish","type":"resource","link":"https:\/\/eventkit.ch\/?resource=integrer-les-sponsors-a-la-demarche-de-durabilite&lang=fr","title":{"rendered":"Int\u00e9grer les sponsors \u00e0 la d\u00e9marche de durabilit\u00e9"},"content":{"rendered":"<p>Les sponsors sont des partenaires essentiels d\u2019une manifestation. Pour garantir la coh\u00e9rence de l\u2019ensemble, leur image doit \u00eatre en accord avec la vision de durabilit\u00e9 du comit\u00e9 d\u2019organisation.<br><br>Cela renforce la cr\u00e9dibilit\u00e9 de la manifestation et permet aux sponsors de valoriser ou d\u2019amplifier leur propre engagement en mati\u00e8re de durabilit\u00e9.<br><br>Dans le cas de manifestations r\u00e9currentes, une collaboration \u00e0 long terme est particuli\u00e8rement pr\u00e9cieuse. Il convient donc de reconna\u00eetre leur soutien et de leur proposer des contreparties appropri\u00e9es \u2014 toujours dans le respect des principes de durabilit\u00e9.<\/p><h2 class=\"wp-block-heading\">Avant la manifestation<\/h2><ul class=\"wp-block-list\"><li>Int\u00e9grer la vision de durabilit\u00e9 dans le dossier de sponsoring (pr\u00e9sentation de la manifestation et de l\u2019organisateur, budget, articles de presse, contacts, etc.).<\/li>\n\n<li>Cibler des sponsors d\u00e9j\u00e0 engag\u00e9s dans la durabilit\u00e9 ou dont les activit\u00e9s sont en ad\u00e9quation avec la vision du comit\u00e9 d\u2019organisation (produits locaux, mobilit\u00e9 \u00e9lectrique, etc.).<\/li>\n\n<li>V\u00e9rifier la cr\u00e9dibilit\u00e9 des sponsors \u2013 en termes de positionnement public, de produits, de merchandising ou d&#8217;image publique.<\/li>\n\n<li>Int\u00e9grer une clause d\u2019engagement durable dans le contrat de sponsoring, par exemple :<\/li>\n\n<li>interdire la distribution de flyers ;<ul class=\"wp-block-list\"><li>limiter le sampling (\u00e9chantillons gratuits) \u00e0 des produits compatibles avec les principes de durabilit\u00e9 ;<\/li>\n\n<li>autoriser uniquement des objets promotionnels durables, sans emballage ni batterie, fabriqu\u00e9s \u00e0 partir de mat\u00e9riaux naturels ou recycl\u00e9s, issus de l\u2019artisanat local ou du commerce \u00e9quitable.<\/li><\/ul><\/li>\n\n<li>Cr\u00e9er une valeur ajout\u00e9e r\u00e9ciproque : accorder une plus grande visibilit\u00e9 aux sponsors qui s\u2019engagent activement en faveur de la durabilit\u00e9, notamment via des actions de communication conjointes.<\/li>\n\n<li>Financer certaines mesures de durabilit\u00e9 gr\u00e2ce \u00e0 des partenariats de sponsoring (\u00e9lectricit\u00e9 verte, v\u00e9hicules \u00e0 faibles \u00e9missions, initiatives de recyclage, etc.).<\/li>\n\n<li>Proposer des avantages sp\u00e9cifiques aux sponsors, dans un cadre coh\u00e9rent avec la strat\u00e9gie de durabilit\u00e9, par exemple :<ul class=\"wp-block-list\"><li>facilit\u00e9s d\u2019acc\u00e8s \u00e0 la manifestation (billet combin\u00e9, parking proche de l\u2019entr\u00e9e) ;<\/li>\n\n<li>espaces d\u2019accueil d\u00e9di\u00e9s avant ou apr\u00e8s la manifestation ;<\/li><\/ul><\/li><\/ul><h2 class=\"wp-block-heading\">Pendant la manifestation<\/h2><ul class=\"wp-block-list\"><li>V\u00e9rifier le respect des engagements de durabilit\u00e9 convenus.<\/li>\n\n<li>Assurer la visibilit\u00e9 m\u00e9diatique des sponsors et la mise en valeur de la collaboration.<\/li>\n\n<li>Organiser, selon les cas, des rencontres privil\u00e9gi\u00e9es avec les artistes ou sportifs, ainsi que des visites des coulisses.<\/li><\/ul><h2 class=\"wp-block-heading\">Apr\u00e8s la manifestation&nbsp;<\/h2><ul class=\"wp-block-list\"><li>\u00c9tablir un bilan global : type et quantit\u00e9 de mat\u00e9riel distribu\u00e9, volume de d\u00e9chets, visibilit\u00e9 et retomb\u00e9es m\u00e9diatiques.<\/li>\n\n<li>Dans le cas de manifestations r\u00e9currentes, rappeler et valoriser les actions men\u00e9es conjointement lors des \u00e9ditions pr\u00e9c\u00e9dentes afin de renforcer la continuit\u00e9 et la reconnaissance du partenariat.<\/li><\/ul><p><\/p>","protected":false},"excerpt":{"rendered":"<p>Les sponsors sont des partenaires essentiels d\u2019une manifestation. Pour garantir la coh\u00e9rence de l\u2019ensemble, leur image doit \u00eatre en accord avec la vision de durabilit\u00e9 du comit\u00e9 d\u2019organisation. Cela renforce la cr\u00e9dibilit\u00e9 de la manifestation et permet aux sponsors de valoriser ou d\u2019amplifier leur propre engagement en mati\u00e8re de durabilit\u00e9. Dans le cas de manifestations [&hellip;]<\/p>\n","protected":false},"featured_media":2098,"parent":0,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","_eventkit_link":"https:\/\/eventkit.ch\/wp-content\/uploads\/2025\/12\/1.7_Integrer_les_sponsors_a_la_demarche_EVENTKIT_FINAL.pdf"},"resource_category":[214,187],"audience":[],"contenttype":[216],"class_list":["post-2102","resource","type-resource","status-publish","format-standard","has-post-thumbnail","hentry","resource_category-economie","resource_category-organisation-communication","contenttype-fiches-dinformation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Int\u00e9grer les sponsors \u00e0 la d\u00e9marche de durabilit\u00e9 - EventKit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eventkit.ch\/?resource=integrer-les-sponsors-a-la-demarche-de-durabilite&lang=fr\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Int\u00e9grer les sponsors \u00e0 la d\u00e9marche de durabilit\u00e9 - EventKit\" \/>\n<meta property=\"og:description\" content=\"Les sponsors sont des partenaires essentiels d\u2019une manifestation. Pour garantir la coh\u00e9rence de l\u2019ensemble, leur image doit \u00eatre en accord avec la vision de durabilit\u00e9 du comit\u00e9 d\u2019organisation. Cela renforce la cr\u00e9dibilit\u00e9 de la manifestation et permet aux sponsors de valoriser ou d\u2019amplifier leur propre engagement en mati\u00e8re de durabilit\u00e9. 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