{"id":2092,"date":"2025-12-22T10:34:40","date_gmt":"2025-12-22T10:34:40","guid":{"rendered":"https:\/\/eventkit.ch\/?post_type=resource&p=2092"},"modified":"2026-03-23T18:02:16","modified_gmt":"2026-03-23T17:02:16","slug":"informer-et-sensibiliser-le-public","status":"publish","type":"resource","link":"https:\/\/eventkit.ch\/?resource=informer-et-sensibiliser-le-public&lang=fr","title":{"rendered":"Informer et sensibiliser le public"},"content":{"rendered":"

Les manifestations offrent une occasion privil\u00e9gi\u00e9e d\u2019informer le public sur les enjeux de la durabilit\u00e9 et de l\u2019inciter \u00e0 adopter des gestes concrets, faciles \u00e0 reproduire au quotidien.<\/p>

Avant la manifestation<\/u><\/em><\/strong><\/h2>
  • Valoriser la d\u00e9marche de durabilit\u00e9 de la manifestation (vision, objectifs, charte, etc.) en la rendant publique et visible (site Internet, communiqu\u00e9s de presse, section sp\u00e9cifique dans le programme, panneaux d\u2019information, stand durabilit\u00e9, kit d\u2019accueil, etc.). La publicit\u00e9 est affich\u00e9e de fa\u00e7on \u00e0 \u00eatre accessible pour tout le monde et mentionne les mesures d’accessibilit\u00e9.<\/li>\n\n
  • Communiquer les actions de durabilit\u00e9 entreprises lors de la manifestation, les r\u00e9sultats attendus et le r\u00f4le (et les moyens) du public dans l\u2019atteinte des objectifs (par exemple recours aux transports publics, \u00e0 des h\u00e9bergements labellis\u00e9s, etc.).<\/li>\n\n
  • Cibler les actions mises en place qui impliquent une participation directe du public lors de la manifestation et qui peuvent \u00eatre reproduites dans la vie quotidienne.<\/li>\n\n
  • Pr\u00e9voir une communication claire, simple et visuelle sur le lieu de la manifestation et sur le site Internet afin de guider les comportements du public lors de la manifestation, en particulier dans les lieux o\u00f9 des comportements sp\u00e9cifiques sont attendus (vestiaires, zones de collecte des d\u00e9chets, etc.).<\/li>\n\n
  • Pr\u00e9f\u00e9rer un ton ludique et d\u00e9cal\u00e9 \u00e0 un ton moralisateur et culpabilisant.<\/li>\n\n
  • D\u00e9signer des ambassadrices et ambassadeurs identifiables et porteurs d\u2019un message clair de sensibilisation afin de mobiliser le public.<\/li><\/ul>

    Pendant la manifestation<\/u><\/em><\/strong><\/h2>
    • Assurer une communication efficace et le fonctionnement des dispositifs mis en place.<\/li>\n\n
    • R\u00e9pondre aux questions du public et expliquer les raisons de la d\u00e9marche.<\/li><\/ul>

      Apr\u00e8s la manifestation<\/u><\/em><\/strong><\/h2>
      • Communiquer de mani\u00e8re transparente les r\u00e9sultats et le bilan de la d\u00e9marche.<\/li>\n\n
      • Valoriser les initiatives individuelles, les bonnes pratiques venues de la part des b\u00e9n\u00e9voles ou du public.<\/li>\n\n
      • Remercier le public et les b\u00e9n\u00e9voles de leur collaboration, de leurs efforts et de leur engagement.<\/li><\/ul>","protected":false},"excerpt":{"rendered":"

        Les manifestations offrent une occasion privil\u00e9gi\u00e9e d\u2019informer le public sur les enjeux de la durabilit\u00e9 et de l\u2019inciter \u00e0 adopter des gestes concrets, faciles \u00e0 reproduire au quotidien. Avant la manifestation Pendant la manifestation Apr\u00e8s la manifestation<\/p>\n","protected":false},"featured_media":1938,"parent":0,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","_eventkit_link":"https:\/\/eventkit.ch\/wp-content\/uploads\/2025\/12\/1.6_Informer_et_sensibiliser_le_public_EVENTKIT_FINAL.pdf"},"resource_category":[187],"audience":[],"contenttype":[216],"class_list":["post-2092","resource","type-resource","status-publish","format-standard","has-post-thumbnail","hentry","resource_category-organisation-communication","contenttype-fiches-dinformation"],"yoast_head":"\nInformer et sensibiliser le public - EventKit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eventkit.ch\/?resource=informer-et-sensibiliser-le-public&lang=fr\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Informer et sensibiliser le public - EventKit\" \/>\n<meta property=\"og:description\" content=\"Les manifestations offrent une occasion privil\u00e9gi\u00e9e d\u2019informer le public sur les enjeux de la durabilit\u00e9 et de l\u2019inciter \u00e0 adopter des gestes concrets, faciles \u00e0 reproduire au quotidien. 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