{"id":2088,"date":"2025-12-22T10:34:40","date_gmt":"2025-12-22T10:34:40","guid":{"rendered":"https:\/\/eventkit.ch\/?post_type=resource&#038;p=2088"},"modified":"2026-09-02T11:16:48","modified_gmt":"2026-09-02T09:16:48","slug":"information-und-sensibilisierung-der-oeffentlichkeit","status":"publish","type":"resource","link":"https:\/\/eventkit.ch\/?resource=information-und-sensibilisierung-der-oeffentlichkeit","title":{"rendered":"Information und Sensibilisierung der \u00d6ffentlichkeit"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Veranstaltungen bieten eine wertvolle Gelegenheit, die \u00d6ffentlichkeit f\u00fcr Nachhaltigkeit zu sensibilisieren und sie zu konkreten Handlungsweisen zu inspirieren, die auch im Alltag angewendet werden k\u00f6nnen.<\/p><h2 class=\"wp-block-heading\">Vor der Veranstaltung<\/h2><ul class=\"wp-block-list\"><li>Die Nachhaltigkeitsstrategie der Veranstaltung (Vision, Ziele, Leitbild) sichtbar und verst\u00e4ndlich machen \u2013 z. B. \u00fcber die Website, Pressemitteilungen, Programmheft, Informationstafeln, Nachhaltigkeitsst\u00e4nde oder Begr\u00fcssungspakete. Dabei auf Barrierefreiheit achten.<\/li>\n\n<li>\u00dcber geplante Nachhaltigkeitsmassnahmen und erwartete Ergebnisse informieren und klarstellen, welche Rolle das Publikum dabei spielt (z. B. Anreise mit \u00d6V, Wahl von Unterk\u00fcnften mit G\u00fctesiegel).<\/li>\n\n<li>Aktionen ausw\u00e4hlen, die eine <strong>aktive Beteiligung des Publikums<\/strong> erm\u00f6glichen und leicht in den Alltag \u00fcbertragbar sind.<\/li>\n\n<li>Am Veranstaltungsort sowie online Kommunikationsmittel einplanen, die das gew\u00fcnschte Verhalten klar und einfach vermitteln \u2013 insbesondere an sensiblen Orten (z. B. Abfallsammelstellen, Garderoben).<\/li>\n\n<li>Einen <strong>spielerischen, positiven Ton<\/strong> der Kommunikation bevorzugen anstelle von moralisierenden oder belehrenden Botschaften.<\/li>\n\n<li>Erkennbare <strong>Botschafterinnen und Botschafter<\/strong> einsetzen, die klare und motivierende Nachhaltigkeitsbotschaften transportieren.<\/li><\/ul><h2 class=\"wp-block-heading\">W\u00e4hrend der Veranstaltung<\/h2><ul class=\"wp-block-list\"><li>Klare, effiziente Kommunikation sicherstellen und den reibungslosen Ablauf der Massnahmen begleiten.<\/li>\n\n<li>Fragen des Publikums beantworten und die Hintergr\u00fcnde der Massnahmen erl\u00e4utern.<\/li><\/ul><h2 class=\"wp-block-heading\">Nach der Veranstaltung<\/h2><ul class=\"wp-block-list\"><li>Ergebnisse und Nachhaltigkeitsbilanz transparent kommunizieren.<\/li>\n\n<li>Einzelinitiativen und gute Praktiken von Freiwilligen oder Publikum hervorheben.<\/li>\n\n<li>Dem Publikum und den Freiwilligen ausdr\u00fccklich f\u00fcr ihr Engagement danken.<\/li><\/ul>","protected":false},"excerpt":{"rendered":"<p>Anna Sullivan \/ Unsplash<\/p>\n","protected":false},"featured_media":3824,"parent":0,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","_eventkit_link":"https:\/\/eventkit.ch\/wp-content\/uploads\/2025\/12\/1.6_Publikum_informieren_und_sensibilisieren_EVENTKIT_FINAL.pdf"},"resource_category":[192],"audience":[],"contenttype":[104],"class_list":["post-2088","resource","type-resource","status-publish","format-standard","has-post-thumbnail","hentry","resource_category-management-kommunikation","contenttype-merkblatt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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