{"id":2073,"date":"2025-12-22T09:13:48","date_gmt":"2025-12-22T09:13:48","guid":{"rendered":"https:\/\/eventkit.ch\/?post_type=resource&#038;p=2073"},"modified":"2026-03-23T17:55:44","modified_gmt":"2026-03-23T16:55:44","slug":"communiquer-les-engagements-en-faveur-de-la-durabilite","status":"publish","type":"resource","link":"https:\/\/eventkit.ch\/?resource=communiquer-les-engagements-en-faveur-de-la-durabilite&lang=fr","title":{"rendered":"Communiquer les engagements en faveur de la durabilit\u00e9"},"content":{"rendered":"<p>La communication autour des engagements et actions de durabilit\u00e9 permet de valoriser les d\u00e9marches entreprises, d\u2019impliquer les participantes et participants et de renforcer leur adh\u00e9sion. Elle contribue \u00e9galement \u00e0 am\u00e9liorer l\u2019image de la manifestation et \u00e0 encourager la mise en \u0153uvre d\u2019initiatives similaires.<br><br>La coh\u00e9rence est la condition essentielle pour une communication cr\u00e9dible et \u00e9viter toute impression de greenwashing.<br><br>La communication peut aussi porter sur des th\u00e9matiques li\u00e9es \u00e0 la durabilit\u00e9, au-del\u00e0 des actions propres \u00e0 la manifestation, si le comit\u00e9 d\u2019organisation souhaite sensibiliser le public \u00e0 un sujet particulier.<\/p><h2 class=\"wp-block-heading\">Avant la manifestation<\/h2><ul class=\"wp-block-list\"><li>D\u00e9finir le concept g\u00e9n\u00e9ral et les objectifs (information, sensibilisation, participation, etc.)<\/li>\n\n<li>Ne communiquer que sur ce qui est r\u00e9ellement mis en \u0153uvre, de mani\u00e8re proportionn\u00e9e \u00e0 l\u2019effort fourni \u2013 \u00e9viter toute exag\u00e9ration ou greenwashing<\/li>\n\n<li>Identifier les messages cl\u00e9s :<ul class=\"wp-block-list\"><li>ceux li\u00e9s directement aux actions de durabilit\u00e9 de la manifestation ;<\/li>\n\n<li>ceux li\u00e9s aux partenaires ou entreprises associ\u00e9es.<\/li><\/ul><\/li>\n\n<li>Dans le cas d\u2019actions men\u00e9es par des entreprises partenaires : pr\u00e9ciser les objectifs recherch\u00e9s afin d\u2019assurer la transparence et d\u2019\u00e9viter le greenwashing.<\/li>\n\n<li>Mobiliser l&#8217;ensemble des actrices et acteurs de la communication : \u00e9quipe d\u00e9di\u00e9e, partenaires, prestataires.<\/li>\n\n<li>Choisir les canaux adapt\u00e9s aux publics cibles et respectueux de l\u2019environnement (site internet, m\u00e9dias sociaux, billets, programme, stands, flyers, etc.).<\/li>\n\n<li>D\u00e9finir le budget et calendrier de communication.<\/li>\n\n<li>S\u2019assurer de la coh\u00e9rence entre les messages, les actions et le concept global de la manifestation.<\/li><\/ul><h2 class=\"wp-block-heading\">Pendant la manifestation<\/h2><ul class=\"wp-block-list\"><li>V\u00e9rifier la mise en \u0153uvre effective des actions annonc\u00e9es.<\/li><\/ul><h2 class=\"wp-block-heading\">Apr\u00e8s la manifestation&nbsp;<\/h2><ul class=\"wp-block-list\"><li>Communiquer sur les r\u00e9sultats et les enseignements de la campagne et des actions men\u00e9es.<\/li><\/ul><p><\/p>","protected":false},"excerpt":{"rendered":"<p>La communication autour des engagements et actions de durabilit\u00e9 permet de valoriser les d\u00e9marches entreprises, d\u2019impliquer les participantes et participants et de renforcer leur adh\u00e9sion. Elle contribue \u00e9galement \u00e0 am\u00e9liorer l\u2019image de la manifestation et \u00e0 encourager la mise en \u0153uvre d\u2019initiatives similaires. La coh\u00e9rence est la condition essentielle pour une communication cr\u00e9dible et \u00e9viter [&hellip;]<\/p>\n","protected":false},"featured_media":0,"parent":0,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","_eventkit_link":"https:\/\/eventkit.ch\/wp-content\/uploads\/2025\/12\/1.2_Communiquer_les_engagements_EVENTKIT_FINAL.pdf"},"resource_category":[187],"audience":[],"contenttype":[216],"class_list":["post-2073","resource","type-resource","status-publish","format-standard","hentry","resource_category-organisation-communication","contenttype-fiches-dinformation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Communiquer les engagements en faveur de la durabilit\u00e9 - EventKit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eventkit.ch\/?resource=communiquer-les-engagements-en-faveur-de-la-durabilite&lang=fr\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communiquer les engagements en faveur de la durabilit\u00e9 - EventKit\" \/>\n<meta property=\"og:description\" content=\"La communication autour des engagements et actions de durabilit\u00e9 permet de valoriser les d\u00e9marches entreprises, d\u2019impliquer les participantes et participants et de renforcer leur adh\u00e9sion. Elle contribue \u00e9galement \u00e0 am\u00e9liorer l\u2019image de la manifestation et \u00e0 encourager la mise en \u0153uvre d\u2019initiatives similaires. La coh\u00e9rence est la condition essentielle pour une communication cr\u00e9dible et \u00e9viter [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eventkit.ch\/?resource=communiquer-les-engagements-en-faveur-de-la-durabilite&amp;lang=fr\" \/>\n<meta property=\"og:site_name\" content=\"EventKit\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-23T16:55:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eventkit.ch\/wp-content\/uploads\/2025\/11\/3FrauenSVNE_ASMD-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1710\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/eventkit.ch\\\/?resource=communiquer-les-engagements-en-faveur-de-la-durabilite&lang=fr\",\"url\":\"https:\\\/\\\/eventkit.ch\\\/?resource=communiquer-les-engagements-en-faveur-de-la-durabilite&lang=fr\",\"name\":\"Communiquer les engagements en faveur de la durabilit\u00e9 - EventKit\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/eventkit.ch\\\/#website\"},\"datePublished\":\"2025-12-22T09:13:48+00:00\",\"dateModified\":\"2026-03-23T16:55:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/eventkit.ch\\\/?resource=communiquer-les-engagements-en-faveur-de-la-durabilite&lang=fr#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/eventkit.ch\\\/?resource=communiquer-les-engagements-en-faveur-de-la-durabilite&lang=fr\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/eventkit.ch\\\/?resource=communiquer-les-engagements-en-faveur-de-la-durabilite&lang=fr#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/eventkit.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Merkbl\u00e4tter\",\"item\":\"https:\\\/\\\/eventkit.ch\\\/?post_type=resource&lang=fr\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Communiquer les engagements en faveur de la durabilit\u00e9\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/eventkit.ch\\\/#website\",\"url\":\"https:\\\/\\\/eventkit.ch\\\/\",\"name\":\"EventKit\",\"description\":\"Nachhaltigkeit, die wirkt: Dein Event im Check.\",\"publisher\":{\"@id\":\"https:\\\/\\\/eventkit.ch\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/eventkit.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/eventkit.ch\\\/#organization\",\"name\":\"EventKit\",\"url\":\"https:\\\/\\\/eventkit.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/eventkit.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/eventkit.ch\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/android-icon-144x144-1.png\",\"contentUrl\":\"https:\\\/\\\/eventkit.ch\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/android-icon-144x144-1.png\",\"width\":144,\"height\":144,\"caption\":\"EventKit\"},\"image\":{\"@id\":\"https:\\\/\\\/eventkit.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Communiquer les engagements en faveur de la durabilit\u00e9 - EventKit","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/eventkit.ch\/?resource=communiquer-les-engagements-en-faveur-de-la-durabilite&lang=fr","og_locale":"de_DE","og_type":"article","og_title":"Communiquer les engagements en faveur de la durabilit\u00e9 - EventKit","og_description":"La communication autour des engagements et actions de durabilit\u00e9 permet de valoriser les d\u00e9marches entreprises, d\u2019impliquer les participantes et participants et de renforcer leur adh\u00e9sion. Elle contribue \u00e9galement \u00e0 am\u00e9liorer l\u2019image de la manifestation et \u00e0 encourager la mise en \u0153uvre d\u2019initiatives similaires. La coh\u00e9rence est la condition essentielle pour une communication cr\u00e9dible et \u00e9viter [&hellip;]","og_url":"https:\/\/eventkit.ch\/?resource=communiquer-les-engagements-en-faveur-de-la-durabilite&lang=fr","og_site_name":"EventKit","article_modified_time":"2026-03-23T16:55:44+00:00","og_image":[{"width":2560,"height":1710,"url":"https:\/\/eventkit.ch\/wp-content\/uploads\/2025\/11\/3FrauenSVNE_ASMD-1-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"2\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/eventkit.ch\/?resource=communiquer-les-engagements-en-faveur-de-la-durabilite&lang=fr","url":"https:\/\/eventkit.ch\/?resource=communiquer-les-engagements-en-faveur-de-la-durabilite&lang=fr","name":"Communiquer les engagements en faveur de la durabilit\u00e9 - EventKit","isPartOf":{"@id":"https:\/\/eventkit.ch\/#website"},"datePublished":"2025-12-22T09:13:48+00:00","dateModified":"2026-03-23T16:55:44+00:00","breadcrumb":{"@id":"https:\/\/eventkit.ch\/?resource=communiquer-les-engagements-en-faveur-de-la-durabilite&lang=fr#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/eventkit.ch\/?resource=communiquer-les-engagements-en-faveur-de-la-durabilite&lang=fr"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/eventkit.ch\/?resource=communiquer-les-engagements-en-faveur-de-la-durabilite&lang=fr#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/eventkit.ch\/"},{"@type":"ListItem","position":2,"name":"Merkbl\u00e4tter","item":"https:\/\/eventkit.ch\/?post_type=resource&lang=fr"},{"@type":"ListItem","position":3,"name":"Communiquer les engagements en faveur de la durabilit\u00e9"}]},{"@type":"WebSite","@id":"https:\/\/eventkit.ch\/#website","url":"https:\/\/eventkit.ch\/","name":"EventKit","description":"Nachhaltigkeit, die wirkt: Dein Event im Check.","publisher":{"@id":"https:\/\/eventkit.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/eventkit.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/eventkit.ch\/#organization","name":"EventKit","url":"https:\/\/eventkit.ch\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/eventkit.ch\/#\/schema\/logo\/image\/","url":"https:\/\/eventkit.ch\/wp-content\/uploads\/2025\/11\/android-icon-144x144-1.png","contentUrl":"https:\/\/eventkit.ch\/wp-content\/uploads\/2025\/11\/android-icon-144x144-1.png","width":144,"height":144,"caption":"EventKit"},"image":{"@id":"https:\/\/eventkit.ch\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/eventkit.ch\/index.php?rest_route=\/wp\/v2\/resource\/2073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eventkit.ch\/index.php?rest_route=\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/eventkit.ch\/index.php?rest_route=\/wp\/v2\/types\/resource"}],"wp:attachment":[{"href":"https:\/\/eventkit.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2073"}],"wp:term":[{"taxonomy":"resource_category","embeddable":true,"href":"https:\/\/eventkit.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fresource_category&post=2073"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/eventkit.ch\/index.php?rest_route=%2Fwp%2Fv2%2Faudience&post=2073"},{"taxonomy":"contenttype","embeddable":true,"href":"https:\/\/eventkit.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fcontenttype&post=2073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}